Linkwell Health and Tivity Health Awarded Two Healthcare Advertising Awards | News

SilverSneakers website and internet marketing marketing campaign acknowledged for engaging seniors in healthier things to do

FRANKLIN, Tenn., June 9, 2022 /PRNewswire/ — Linkwell Health, the leading electronic articles internet marketing and consumer expertise technological innovation organization in health care, and SilverSneakers^® by Tivity Health^®, the nation’s main local community fitness program for seniors, have earned two prestigious 2022 Health care Advertising and marketing Silver Awards in the integrated promoting campaign and blog site web site categories. The awards realize endeavours produced during the pandemic to make certain that older grownups ongoing or restarted their conditioning routines.

“Our most important target is to engage our SilverSneakers users in healthy behaviors and 1 of the techniques we do that is as a result of compelling material,” reported Tivity Well being President and CEO Richard Ashworth. “The pandemic created a challenge to maintain older grownups socially linked and moving. SilverSneakers partnered with Linkwell Wellbeing to structure an omnichannel articles tactic to assist a hybrid conditioning and well-remaining approach—in-human being classes for some, and virtual for others to really encourage all our  SilverSneakers users to remain energetic.”

Collectively with SilverSneakers, Linkwell Health and fitness developed multiweek wellness troubles that centered on the bodily and social desires of associates. The wellness challenges encouraged users to reboot their health schedule, return to the health club properly, and participate in live-streamed classes although also producing social connections to maintain members healthier and pleased in the course of a quite hard and isolating time.

Even throughout a pandemic, the troubles marketing campaign contributed to doubling digital physical fitness class visits and expanding all round health and fitness center visits by 25% from 2020 to 2021. In addition, a continuous stream of dynamic, substantial-top quality weblog content material contributed 42% of general website traffic to SilverSneakers.com.

“SilverSneakers had a essential company will need through the pandemic and Linkwell Wellbeing designed a significant-high-quality, partaking omnichannel digital campaign that enthusiastic more mature grown ups to sustain their health and fitness practices and stay socially connected for the duration of a time of extreme uncertainty,” said Nathan Adams, President and CEO at Linkwell Health and fitness. “Our qualified-backed support journalism solution to content material brings the SilverSneakers site to daily life, drives engagement with essential calls to action, and encourages members to retain coming again to SilverSneakers.com.”

Now in its 39^th year, the Healthcare Marketing Awards is 1 of the biggest, longest working, and most extensively respected healthcare advertising and marketing awards competitions. The awards acknowledge excellence in health care marketing, promoting, and communications and are judged by a panel of health care advertising industry experts. Profitable entries are awarded primarily based on creativity, quality, information efficiency, shopper enchantment, graphic structure, and total effects. This 12 months, a lot more than 4,400 entries competed for consideration.

About SilverSneakers

SilverSneakers^®, by Tivity Well being, is the nation’s foremost community fitness program for Medicare suitable People in america. The software was started in 1992 and is readily available to more than 18 million People in america by lots of Medicare Advantage ideas, Medicare Nutritional supplement carriers, and group retiree options. For additional data, to look at eligibility or to enroll in the method or sign up for a SilverSneakers newsletter, go to silversneakers.com.

About Linkwell Health

Linkwell Overall health is the leading purchaser working experience business serving wellbeing plans and wellbeing expert services corporations. Its group of material strategists, wellness and wellness journalists, and social media experts—enabled by its Healthy Residing Motor know-how platform—helps health care manufacturers to join with consumers and empower them to just take actionable regulate of their well being. Linkwell results in transformative material that speedily permits health and fitness companies organizations to interact customers in true-earth wellbeing conversations, even though also accelerating manufacturer awareness, acquisition, retention, and small business outcomes. For additional information, stop by www.linkwellhealth.com.

Media Speak to: Debbie Jacobson, debbie.jacobson@tivityhealth.com

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Resource Tivity Overall health, Inc.