4 tips to make sure your product labels are the right size

Janelle A
6 Tips for Designing a Product Label | Sessions College

Product packaging is becoming increasingly important. Not only should your labels show off your product features and your branding, but they should also be instragramable. This can be a little overwhelming, especially if you just started your business.

So let us take it back to basics. When it comes to product labels, you want to make sure that they are the right size. If they are too small, customers might not be able to read them. If they are too large, they might take up too much space on the product and make it look cluttered. 

But do not worry. We have four tips for you to help you make sure your product labels are the right size and boost your conversion rate. So when you reach out to your paper or vinyl label maker, you will know exactly what you are looking for.

1. Measure the size of your product

This step seems obvious, but you would be surprised to know how often this is skipped because it seems superfluous.

But trust us, measuring the size of your product and the surface you want your labels to cover. This will not only give you a good starting point for figuring out how big your labels or sticker sheets need to be.

It will also give you an accurate indication of the proportions of your labels in comparison to your product.

2. Decide on the font you want to use

Usually, we think about the font of our labels much later in the design process. But it is worth considering your font and font size now. After all, the size of the font will have an impact on the overall size of the label.

If you already know that you want or have to include a lot of text such as ingredients and instructions on your label, opt for a larger size that will allow your text to be printed legibly.

3. Choose a label shape that will fit your product

Once you have the font size figured out, you can choose a label shape that will fit your product. There are a variety of shapes and sizes to choose from.

You can absolutely opt for a traditional rectangular or square shape. But know your options – this is not all there is. In fact, your product labels can be any shape. If you want to create a custom shape, look out for custom die cut stickers. These will be cut around the shape of your design.

4. Look at your design at scale before you order any labels

Before you send your labels to print, look at your design at scale. This is essential and will help you make sure that the labels are the right size for your product.

Looking at your design at scale means zooming out until the digital representation on your computer has the exact same size as your real-life label will have once it is printed. This way, you can spot any illegible or crowded elements before you print hundreds of them.

If you follow these four tips, you’ll be sure to create product labels and personalised stickers that are the perfect size for your needs. Do you have more tips you would like us to add? Then let us know in the comment section below.

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